Thursday 15th November 2018 saw the William Reed Insights Division, HIM and MCA Insight, come together to deliver the Marketing Conference 2018 in London. The theme of the day was Challenging Times: Unconventional Thinking with the aim to inspire our delegates to think outside the box in order to differentiate their brands from the competition.
With influential speakers from the foodservice, eating out and wholesale sectors focusing on different aspects of marketing, the conference certainly didn’t disappoint. We heard from emerging brands on how to maximise marketing potential on a smaller budget and more established brands on how marketing helped grow their reputation and the ways they are taking their business to the next level.
With many questions asked and lots of notes taken it is clear that marketing is becoming increasingly important as competition gets stronger.
Our next conference is in January where we will be hosting our Future of Convenience 2019 event, that looks at the key emerging and established trends that will impact convenience in the coming year.