This Cookie Statement explains how William Reed and its group companies collectively “William Reed”, “we“, “us“, and “ours“) use cookies and similar technologies to recognise you when you visit our websites at (“Website“). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

For a list of our group entities, branches and their contact details, please see our contacts page at

1. What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website.
Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.
Cookies set by the website owner (in this case, William Reed) are called “first party cookies”. Cookies set by parties other than the website owner are called “third party cookies”. Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics). The parties that set these third party cookies can recognise your computer both when it visits the website in question and also when it visits certain other websites.

2. Why do we use cookies?

We use first party and third party cookies for several reasons. Some cookies are required for technical reasons in order for our Websites to operate, and we refer to these as “essential” or “strictly necessary” cookies.
Other cookies also enable us to track and target the interests of our users to enhance the experience on our Websites. Third parties serve cookies through our Websites for advertising, analytics and other purposes.
This is described in more detail below.
The specific types of first and third party cookies served through our Websites and the purposes they perform are described in the table below please note that the specific cookies served may vary depending on the specific Website you visit:

Types of cookie

Who serves these cookies

How to refuse

Essential website cookies: These

cookies are strictly necessary to

provide you with services

available through our Websites

and to use some of its features,

such as access to secure areas.

Cookie name:

Because these cookies are strictly

necessary to deliver the Websites

to you, you cannot refuse them.
You can block or delete them by

changing your browser settings

however, as described below

under the heading “How can I

control cookies?”.


Performance and functionality

cookies: These cookies are used

to enhance the performance and

functionality of our Websites but

are non-essential to their use.

However, without these cookies,

certain functionality, such as

keeping you logged-in or prefilling

web forms may become


First Party (cookie name):
Third Party (cookie domain):

To refuse these cookies, please

follow the instructions below

under the heading “How can I

control cookies?”
Efficient Frontier

Analytics and customisation

cookies: These cookies collect

information that is used either in

aggregate form to help us

understand how our Websites are

being used or how effective our

First party (cookie name):

To refuse these cookies, please

follow the instructions below

under the heading “How can I

control cookies?”

marketing campaigns are, or to

help us customise our Websites

for you.

googtrans total-cost
Third Party (cookie domain):
Google Analytics

Advertising cookies: These

cookies are used to make

advertising messages more

relevant to you. They perform

functions like preventing the

same ad from continuously

reappearing, ensuring that ads

are properly displayed for

advertisers, and in some cases

selecting advertisements that are

based on your interests.

First Party (cookie name):
__gads utm_source
Third Party (cookie domain):



To refuse these cookies, please

follow the instructions below

under the heading “How can I

control cookies?”
Channel ID
Google AdSense

Social networking cookies: These

cookies are used to enable you to

share pages and content that you

find interesting on our Websites

through third party social

networking and other websites.

These cookies may also be used

for advertising purposes too.

First Party (cookie name):
Third Parties (cookie domain):

To refuse these cookies, please

follow the instructions below

under the heading “How can I

control cookies?”

3. What about other tracking technologies, like web beacons?

Cookies are not the only way to recognise or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphics files that contain a unique identifier that enable us to recognise when someone has visited our Websites or opened an e-mail that we have sent them. This allows us, for example, to monitor the traffic patterns of users from one page within our Websites to another, to deliver or communicate with cookies, to understand whether you have come to our Websites from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of e-mail marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

4. Do you serve targeted advertising?

Third parties may serve cookies on your computer or mobile device to serve advertising through our Websites. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. This can be accomplished by them using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details or other personally identifying details unless you choose to provide these.

5. How can I control cookies?

You have the right to decide whether to accept or reject cookies. The first time that you visit our website(s), we notify you about our use of Cookies through a notification banner. By continuing to use our website(s), you consent to our use of Cookies as described in this Cookie Statement. However, you can choose whether or not to continue accepting Cookies at any later time. Alternatively, you can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser’s help menu for more information. In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit or

6. How often will you update this Cookie Statement?

We may update this Cookie Statement from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Statement regularly to stay informed about our use of cookies and related technologies. The date at the top of this Cookie Statement indicates when it was last updated.

7. Where can I get further information?

If you have any questions about our use of cookies or other technologies please e-mail