The Farm Shop & Deli Show newsletter launch 07.06.2021 - Natalie Fernley

The Farm Shop & Deli Show has launched a dedicated specialist food newsletter.

Farm shops, delicatessens and food halls often lead the way in the trends and developments that shape mainstream food retail, yet much of their inspiring work has gone unreported. Until now.

The Farm Shop & Deli Show in conjunction with The Grocer, is ramping up its coverage of the specialist food market.

Through year-round engagement with specialist food retailers and the businesses that supply them, The Grocer will carry news stories, opinion pieces, profiles, spotlights and other features to inspire and inform; while William Reed has launched a dedicated monthly Farm Shop & Deli News email newsletter, and will host additional content including videos and webinars, on the Farm Shop & Deli Show website.

As well as reporting on farm shops, delis and food halls, The Grocer's coverage will extend to specialist bakers, butchers, cheesemongers, fishmongers, health food shops, greengrocers and village stores.

While William Reed has established an excellent relationship with the specialist food market through its market leading Farm Shop & Deli Show and associated Farm Shop & Deli Awards, the move marks a step-change in the company's coverage of the sector, further engagement of the small business sector and suppliers and further collaboration across the business.

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