Who we are

We are William Reed.

We are the leading expert in the global Food & Drink industry.

The 50 Best brand is the leading authority in global gastronomy and the international drinks scene, showcasing worldwide trends and highlighting great restaurants and bars from all corners of the Earth through its events programmes, digital channels, and global communications and marketing campaigns.

Over the past 20 years, 50 Best has earned its legitimacy as a compass for the latest and future trends in the industry. The launch of The World’s 50 Best Hotels in 2023 is the next step in the brand becoming the ultimate curator of the whole consumer experience – from travel and hotels to dining and drinking.


Calling all social media talent with a love of food, drinks, and travel! This could be your next role…

We are actively seeking someone with social media experience and an international outlook to work across the 50 Best social landscape including The World’s 50 Best Restaurants, The World’s 50 Best Bars & The World’s 50 Best Hotels.

Working with a dedicated and passionate team, this is the ideal opportunity for someone who is passionate about food, drink, travel and social media to work on a highly influential and international brand.

#Worlds50Best #50BestBars #50BestHotels #50BestDiscovery

Alongside the Social Media Manager and Social Media Executives, you will play a key role in the growth, development, and day-to-day running of 50 Best’s social media platforms.

Key Responsibilities:

Strategy & Planning

  • Input into strategy for channels, campaigns, and events coverage
  • Work with team to maintain and plan content calendars
  • Proactively seek out conversations and stimulate or contribute to conversations


  • Upload and schedule posts
  • Publish posts across social media (this may involve some evening and weekend work)


  • Live coverage and content creation at leading international events
  • Assist in management of on-the-ground external photography and videography teams

Stat gathering and analysis

  • Weekly gathering of social media statistics and analysis
  • Compile and analyse campaign reports

Influencer programme

  • Assist with management of our influencer programme: 50 Best TasteHunters


  • Support Social Media Executives and Social Media Manager
  • Assist with administration tasks for social and multimedia team
  • Assist with gathering content from restaurants, bars, chefs and bartenders
  • Put forward ideas to increase social media audience figures and engagement
  • Contribute to creative ideation sessions as part of wider Content Team
  • Brainstorm high-performing content and social media campaigns, working with the in-house partnerships team when necessary

Content creation

  • Creating engaging and shareable content in 50 Best style, considering different tones of voice for each brand
  • Copywriting and caption creation for text-first platforms
  • Creation of social friendly graphics, short animations, and videos for visual-first platforms
  • Assist in creation of video ideas and briefs. When necessary, managing video and photography crews

Community Management

  • Monitor social channels including Instagram, Twitter, Facebook, and LinkedIn, flagging and escalating anything significant
  • Respond in a timely fashion to questions, comments and messages


Candidate Profile

  • Minimum 2 years’ experience in a full-time social media role
  • Experience working with popular social platforms including Instagram, Facebook, YouTube, Twitter, and LinkedIn
  • Understanding of analytical metrics and key indicators in social media success, along with compiling reports and analysis of these statistics
  • Experience of paid social advertising and boosting
  • Experience working with influencers
  • Solid written skills with a good grasp of grammar and spelling
  • Confident working on different campaigns across multiple brands
  • Creative, with an eye for detail
  • Strong multi-tasking skills whilst still hitting deadlines. Organisation is key.
  • Ability to work in a fast-paced environment
  • Excited for international travel and exploring new cultures
  • A love of food and drink, restaurants, and bars beneficial
  • Experience using Canva, Spout Social, Photoshop and Premiere Pro an advantage
  • Proficiency in Microsoft programmes including Word and Excel, PowerPoint

Other information

Why work for us:

We provide a supportive work environment and are committed to maintaining a healthy work/life balance for all of our employees. Working for William Reed means that you will be joining a stable organisation that is committed to developing its employees and brands.

We have offices in Gatwick and London, UK; Montpellier, France; Singapore and Chicago, US. In line with the Company’s current Agile Working Policy, the successful candidate would be eligible to work part of the week from our Crawley office and to work remotely for the rest of the week.

We warmly welcome and encourage applications from talented individuals of all backgrounds and characteristics. If you need any support in accessing this opportunity, please do not hesitate to discuss this with us.

Company Benefits Include:

  • A competitive salary
  • 25 days annual leave in addition to bank holidays- increasing by one additional day after 6 years, up to a maximum of 30 days.
  • An additional day of leave for you to take on a cultural celebration day or on your birthday if you like. A day for you! At William Reed, we call this our “MeDay”.
  • A volunteer day to take for supporting a chosen charity and giving back to the community.
  • Opportunity for hybrid working
  • Contributory Pension
  • Life Assurance Scheme
  • Group Income Protection
  • Enhanced family-friendly leave pay entitlements
  • Wellbeing benefits, including: A health care cash plan, Employee assistance programme and a 12-month wellness calendar for company-wide health, wellbeing, diversity & inclusion awareness dates.
  • Cycle to Work Scheme
  • Electric Car Scheme

We look forward to hearing from you.

Closing Date: 30th March 2023