Who we are

We are William Reed.

We are the leading expert in the global Food & Drink industry.

From manufacturing through to retail and hospitality – we provide the inspiration, insight and connections to power our customers’ success.

Our specialists are deeply engaged in their markets and are recognised as the most trusted professionals in their field.

For 160 years, our diverse portfolio of trusted brands has delivered the information our clients need, reaching audiences through outstanding digital media, insights, prestigious awards, innovative exhibitions, events and print.

Fulfilling our role in the 21st century has meant harnessing digital channels to deliver insightful journalism and high-value data to businesses the world over. Guided by our Mission & Values, our Group’s activities now include category defining digital and print media, innovative business events and conferences, prestigious awards and informative conferences. We offer compelling research and powerful insights to our customers as well as providing recruitment and e-learning solutions within our core markets.


An exciting opportunity has arisen for a Commercial Content Executive to join the Global Brands division, working on paid-for content across a portfolio of market-leading brands within the Food, Nutra, Cosmetics and Pharma industries. The ideal candidate will love content marketing and project management and have an ambition to build a career in online publishing.

The Commercial Content Executive will support Commercial Content Editor in creating and delivering paid content with promotional features (80%) and Spotlight On broadcasts/client webinars (20%) for NutraIngredients, FoodNavigator, CosmeticsDesign, FeedNavigator, OutsourcingPharma, BioPharma Reporter and associated brand extensions and verticals by:

· Liaising with customers in order to produce high quality promotional features for publication on the above sites.

· Gathering and organising all materials for promotional features.

· Playing an active role in identifying and securing high level speakers for Spotlight On events, and ensuring their presentations and input meet the commercial objectives of the event.

· Collaborating with global teams, including Sales, Marketing, Editors, Adops, Digital and Online Events.

· Liaising with freelancers as required.


Key Responsibilities & Tasks:

CONTENT (Promotional Features) 80%

· Liaise with customers to provide excellent service from point of booking to delivery of promotional feature in a timely and appropriate manner

· Maintain good relationships with our customers and provide them with excellent service to facilitate the delivery of their advertising campaigns

· Administration of the Commercial Content email account, thereby organising the workload

· Monitor, schedule and update promotional bookings on Trello

· Set up articles on CMS, create URL previews and liaise with customer on revisions

· Chase outstanding materials, including images

· Organisation and updating when needed the specs and guidelines documentation to help the department strengthen internal and external communication and quality

· Edit images and download videos as required

· Monitor, check and file all material supplied for promotional features and chase customers for outstanding materials

· Update status of bookings on CRM as required

· Liaise with Sales team regarding customers / bookings status as required

· Research and source industry data / industry reports and trends for WRBM written promotional features

· With training, edit promotional features, according to WRBM guidelines

· Monitoring and reporting back on the performance of client campaigns

· Actively use social media to promote promotional features, as required


· Occasionally attend key industry events as required (UK and overseas).

· Develop and build relationships with new and existing customers


· Work very closely with Commercial Content Editor, Adops (US and UK) and Sales (Global) to meet deadlines and communicate delays or issues

· Liaise with Online Events and Marketing as required for Spotlight On bookings

· Liaise with Digital Commercial Strategy as required on data to inform content

Candidate Profile

· Excellent accuracy and attention to detail

· Excellent written and verbal communication skills

· An interest in writing and editing

· An appetite to learn new systems and processes

· An interest in the Food and Nutra industries, B2B experience beneficial

· Strong knowledge of Excel

· Knowledge of photo editing (Photoshop, Paint 3D, Photos etc) is beneficial

· Knowledge of Trello, CMS and CRM systems is beneficial, but training can be given

· Excellent client relationship skills

· Highly organised and able to deal with a fast-paced, pressured working environment

· Ability to multitask

Other information

We provide a supportive work environment and are committed to maintaining a healthy work/life balance for all of our employees. Working for William Reed means that you will be joining a stable organisation that is committed to developing its employees and brands.

We have offices in Gatwick and London, UK; Montpellier, France; Singapore and Chicago, US. In line with the Company’s current Agile Working Policy, the successful candidate would be eligible to work part of the week from our Crawley office and to work remotely for the rest of the week.

We warmly welcome and encourage applications from talented individuals of all backgrounds and characteristics. If you need any support in accessing this opportunity, please do not hesitate to discuss this with us.

Company Benefits Include:

  • Competitive Salary
  • 25 days annual leave in addition to bank holidays
  • Contributory Pension
  • Life Assurance Scheme
  • Group Income Protection
  • Opportunity to participate in the Company’s Agile Working Policy

We look forward to hearing from you.