Who we are

We are William Reed.

We are the leading expert in the global Food & Drink industry.

From manufacturing through to retail and hospitality – we provide the inspiration, insight and connections to power our customers’ success.

We have offices in Gatwick and London, UK; Montpellier, France; Singapore and Chicago, US. In line with the Company’s current Agile Working Policy, the successful candidate would be eligible to work part of the week from our Crawley office and to work remotely for the rest of the week.


Are you experienced sales professional with a consultative approach to developing long-lasting, trusted relationships with customers? Are you looking for a new challenge to seek out new business in industry sectors that are currently underdeveloped?

We have an exciting opportunity for an Account Executive to join our Global Brands team. Global Brands offers market-leading digital platforms and face-to-face events to deliver new insights, innovation and drive the debate across our respective markets, including the food & beverage, nutraceutical, pharmaceutical, cosmetics, AgTech and animal feed industries.

This is a global role, positioned within our EMEA team and closely collaborating with our US and APAC colleagues. Our valued customers range from major blue-chip organisations through to dynamic SMEs. As Account Executive you will be working across both established accounts and new business via warm leads but also self-acquisition (via our prospecting tools and with full support from the Commercial Director).

What you’ll be doing:

  • Developing new industry categories and previously unidentified prospects
  • Achieving monthly, quarterly and annual sales targets, strategic and tactical components in respect of established guidelines, rules and processes
  • Utilising our lead generation resources to seek new targets
  • Setting exemplary client acquisition and then retention standards
  • Achieving a high standard on daily sales outreach via online meetings/calls, digital communication and client visits
  • Developing multiple points of contact and work towards key account management
  • Maintaining a strong/measurable sales pipeline
  • Developing strong needs analysis and consultatively recommending best fit solutions
  • Attending relevant global trade shows and other F2F events
  • Contributing actively to the EMEA sales team and to broader brand development initiatives
  • Openly sharing feedback on potential business opportunities and ideas
  • Diligently maintain the CRM


  • Proactive sales professional with an ambition to secure the next deal
  • A consultative and solutions-oriented sales approach
  • Self-motivated with a drive to consistently surpass sales targets
  • Excellent verbal and written communication skills
  • A strong team player and ability to work under pressure
  • Enjoy working in a fast-paced environment with a motivated sales team
  • Ability to attend UK and international events when required

Other information

Company Benefits Include:

  • 25 days annual leave in addition to bank holidays- increasing by one additional day after 6 years, up to a maximum of 30 days.
  • An additional day of leave for you to take on a cultural celebration day or on your birthday if you like. A day for you! At William Reed, we call this our “MeDay”.
  • A volunteer day to take for supporting a chosen charity and giving back to the community.
  • Opportunity for hybrid working
  • Contributory Pension
  • Life Assurance Scheme
  • Group Income Protection
  • Enhanced family-friendly leave pay entitlements
  • Wellbeing benefits, including: A health care cash plan, Employee assistance programme and a 12-month wellness calendar for company-wide health, wellbeing, diversity & inclusion awareness dates.
  • Cycle to Work Scheme
  • Electric Car Scheme

Why work for us:

We provide a supportive work environment and are committed to maintaining a healthy work/life balance for all of our employees. Working for William Reed means that you will be joining a stable organisation that is committed to developing its employees and brands.

We warmly welcome and encourage applications from talented individuals of all backgrounds and characteristics.

If you need any support in accessing this opportunity, please do not hesitate to discuss this with us.