Waste Not Want Not has been voted campaign of the year – one of two gongs awarded to The Grocer at the BSME Talent Awards, with Daniel Woolfson voted best print writer.
The British Society of Magazine Editors praised the WNWN campaign for its clear objectives and demonstrable impact. “It was a great cause and a sustained campaign, both consumer and business facing, and pursued with real determination to make an impact,” said the judges, as it triumphed over campaigns from GQ, Which? and Bauer Media Group
The Grocer’s drinks editor, Daniel Woolfson, was also rewarded as he took home the ‘Best Print Writer – Business’ award for his “great storytelling” while “covering a tough market” that pushed him ahead of the competition in his category, including journalists from Campaign, Property Week and The Architects’ Journal.
The awards, were announced on Monday 10 June, and celebrate the best magazine editorial and design talent in Britain.
The Waste Not Want Not campaign was launched by The Grocer in May 2016, with three targets: to increase food surplus redistribution; encourage greater industry transparency on the issue of food waste and improve collaboration; and to win government funding to level the playing field and to boost the food redistribution network.
Orchestrated, directed and in large part written by features editor Megan Tatum, the campaign has seen The Grocer publish over 250 news stories, 30 features, 20 blogs, and several opeds from leading names in grocery, as the issue of food waste was examined from every possible angle. The Grocer also hosted a Parliamentary reception to support the launch of a government petition. In October 2018, it achieved its final objective, with Defra secretary of state Michael Gove agreeing to provide £15m in funding.
Adam Leyland, editor of The Grocer said he was thrilled that the Waste Not Want Not campaign had been recognised. “It’s been a mammoth undertaking and Megan deserves huge credit and thanks for her brilliant campaigning and investigative journalism and the way she’s led the campaign; but it’s also been a team effort, and I also want to thank other writers who got involved, as well as the crucial contribution from the art desk in making the Waste Not Want Not campaign come alive visually, through the brilliant logo, colourful illustrations and compelling layouts.”
Adam also praised Woolfson for the vigour and rigour with which he has covered the drinks industry since joining The Grocer in 2017. “Daniel has allied intelligence, infectious enthusiasm, curiosity and creativity, with hard work, resulting in prolific and inspired output across features, news and opinion pieces.”