IWC China opens for entries 29.01.2019 - Natalie Fernley

The International Wine Challenge China (IWC China) – the newly-launched sibling to the International Wine Challenge competition– is now open for entries.

The IWC China, which is the only international competition and accreditation awards of its kind to be held in Mainland China, is designed to help consumers find the best wines available in China. The competition will employ the same rigorous judging criteria as the London based IWC, ensuring total impartiality.

Each wine entered will be tasted up to 12 times by some of the most qualified palates in the world to ensure that the result is universally agreed, with a judging process spanning multiple days.

While the judging process will mirror that of the original IWC, the IWC China crucially differs from its sibling competition in that:

  • The competition is only open to all wineries in China, producers exporting to China, and those looking for distribution in China
  • The PR campaign following the results will focus solely on the Chinese market
  • The majority of judges will be from China or based in Asia
  • The judges will be assessing wines from the perspective of a local palate, as well as ensuring an internationally recognised standard of quality

This is a really exciting venture for the IWC. We are replicating what we do in London in Shanghai. It’s the same thorough process and integrity, but the results and subsequent PR message will be delivered internally to the 60+ million regular wine buyers in China. Our website, results, search engines, certificates and medals are all in Chinese, making recognition easy for award-winning wines.  We have found many talented Chinese wine experts to help us with the judging process and hope they will develop with our judging process in the years to follow.

Chris Ashton, Event Director of the IWC

IWC China judging will take place from 3-8th June at the Shanghai Waigaoqiao International Exhibition & Trading Center of Wine & Beverage Co., Ltd. and The Shanghai Pudong International Exhibition Corp.

The inaugural IWC China Awards dinner will take place on 6th September. The IWC China Trade tasting of award-winning wines will be on the 7th September. The venue will be confirmed closer to the time.

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