British Baker

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British Baker

Our magazine is the market-leading fully requested print title serving the UK bakery sector. Our remit and reach includes plant bakeries, craft and artisan retail businesses, farm shops and garden centre chains, supermarket in-store counters, cake shops and coffee chains, wholesale and catering bakery suppliers, plus all allied equipment, ingredients and food to go companies. The magazine contains market data, bakery trends, inspiration and retail help, business profiles and new products.

Independent and trusted, delivers breaking news as it happens. The site features video interviews with leading industry figures in addition to coverage of forward-thinking conferences and exhibitions, as well as ‘How To’ and recipe concepts to lead innovation within craft and artisan businesses.

Key Contacts

Amy North Editor Tel: +44 (0)1293 610280 Email: 

Matthew Bingham Sales Manager Tel: +44 (0)1293 846572 Email: 

Customer Enquiries For general enquiries, please contact Tel: +44 (0) 800 276 1313 Email: 

Latest industry news from British Baker


Booths unveils Christmas desserts and party food

The northern retailer has sought to champion local bakers as part of its Christmas range with NPD including chocolate bombes, a festive yule cake and mini Yorkshire puddings


Survey of craft bakers shows enduring demand for sweet treats

Research by the Craft Bakers Association shows sales of sweet products have risen for over a third of its members over the past year


Vegan bakery NPD: cookies, pasties, and puddings unveiled

Oggs, Ginsters and Wholey Moly have added to their plant-based portfolios as they look to tap into demand for vegan-friendly treats


Homemade Pizza Club debuts ‘sustainable’ spent grain base

The pizza kit maker is using leftovers from beer brewing to make the Salubre, the latest addition to its range, claiming to cut waste and improve the health profile of the product


Pret injects £100m to help double its business in five years

Revenue for 2020 was down 58% on the previous year but trade is approaching pre-pandemic levels as Pret gets underway with the next phase of its transformation plan


Government CO2 deal allays fears over bakery disruption

The agreement to restart carbon dioxide production in Teesside has boosted hopes that bakery production will be unaffected by the CO2 shortage


Worshipful Company of Bakers opens bursary applications

Students, apprentices and trainees are encouraged to apply for these short courses which will explore new product development and the artisan production of breads, pastries and cakes


Real Good Food shows signs of recovery despite £6.1m loss

The Renshaw and Rainbow Dust Colours owner has reduced debt and seen revenues rise during the first few months of its financial year with NPD a strong focus for the future


New flour rules to include folic acid fortification

The mandatory addition of folic acid for non-wholemeal wheat flour will help avoid around 200 neural tube defects in babies each year, the government said


Finsbury boosts sales and profits in pandemic recovery

Pre-tax profits rose to £17m thanks to year-on-year growth in its retail division while a slower recovery in foodservice is recorded

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