British Baker

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British Baker

Our magazine is the market-leading fully requested print title serving the UK bakery sector. Our remit and reach includes plant bakeries, craft and artisan retail businesses, farm shops and garden centre chains, supermarket in-store counters, cake shops and coffee chains, wholesale and catering bakery suppliers, plus all allied equipment, ingredients and food to go companies. The magazine contains market data, bakery trends, inspiration and retail help, business profiles and new products.

Independent and trusted, delivers breaking news as it happens. The site features video interviews with leading industry figures in addition to coverage of forward-thinking conferences and exhibitions, as well as ‘How To’ and recipe concepts to lead innovation within craft and artisan businesses.

Key Contacts

Amy North Editor Tel: +44 (0)1293 610280 Email: 

Matthew Bingham Sales Manager Tel: +44 (0)1293 846572 Email: 

Customer Enquiries For general enquiries, please contact Tel: +44 (0) 800 276 1313 Email: 

Latest industry news from British Baker


Higgidy to invest £10m in site upgrade and expansion

The funds, available following Samworth Brothers’ increased stake in the business, will be used to purchase new equipment and increase the footprint of the Shoreham-by-Sea facility


Baker & Baker unveils lower fat and sugar doughnuts

The Simpsons doughnuts, produced under a licensing partnership with Disney, utilise patented technology to reduce the sugar content by around 38%


Premier Foods raises profit forecast after strong Q3 sales

Both Mr Kipling and Cadbury cake contributed to a rise in branded sweet treat revenue, with an adjusted pre-tax profit of at least £125m now expected for the financial year as a whole


McVitie’s unveils £10m Golden Moments campaign

The campaign includes headline sponsorship of ITV show Britain’s Got Talent and will celebrate McVitie’s classics including Chocolate Digestives and Jaffa Cakes


Brownings wins World Championship Scotch Pie Awards

The Kilmarnock-based baker has now become the fifth business to win the prize twice, having also won the 2017 event


Bakers urged to sign up for National Doughnut Week

The weeklong fundraising event, which sees a portion of doughnut sales from participating businesses donate to The Children’s Trust, takes place from 7-15 May


Kingsmill King of Toast loaf joins 50/50 range

The new loaf, launched into 200 Asda stores, has been developed to fit toasters and uses semolina to aid crispness on the outside


Caffè Nero completes refinancing with £330m six-year loan

The deal with Carlyle, HSBC and Santander means EG Group is no longer a holder of any of the company’s debt and will allow the coffee chain to grow, it said


GCA seeks bakers’ views on dealing with large retailers

Mark White, the Groceries Code Adjudicator, has launched the 2022 survey to gauge code compliance and treatment of suppliers by the UK’s 13 biggest retailers


Axe-throwing duo venture into doughnut business

The first Harry’s Handcrafted Donuts shop was opened by Jack Beadle and Richard Bridge who also run axe-throwing business Hatchet Harry’s

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