The Knowledge Store

The Knowledge Store is the data hub for William Reed Business Media. It is a key part of our unique offering across the food and drink sector.

Grocery Retail

We currently partner with Nielsen in providing a comprehensive database of Retail Chains and Stores across the following sectors:

• Grocery Multiples
• Forecourt Symbols
• Forecourts
• Convenience Multiples
• Independents
• Off-licenses
• Symbols
• Motorway Service Stations

Find the stores you want to focus on or action with ease using the Nielsen Channel Database.

The system presents store attributes such as address, postcode,phone number, square footage etc in a hierarchical structure delivered via our on-line tool. Nielsen also offer the capability to match your call-list to our database to produce exceptions for stores or retailers which ensures you have an up-to-date understanding of the channels listed below.

Using Demand Optimisation modelling, we target the stores that deliver the greatest opportunity and return on investment for your business.

Answer business questions such as:

• Which stores should I send my field team to?
• Where are the gaps in my distribution?
• What retailers am I missing?
• What are the best stores to set-up sampling in?
• Which areas would be best for Direct Marketing?

For information about this data including, the multiples, symbol groups, independent convenience stores, off licences and forecourts, please contact:

• Simon Trott
  Tel: +44 (0)1865 737 019
  Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it.
• Cathy Glover
  Tel: +44 (0)1865 732 374
  Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it.

Accessing our other markets:

Our leading brands include Food Manufacture, The Publicans Morning Advertiser and Restaurant. Through them we provide a wide range of digital and off-line routes to market including:

• Sponsored emails
• Lead generation
• Display advertising both online and off-the-page

For further information, please see the relevant pages covering our other brands on this site.