National Cupcake Week

Date – 16 September - 22 September 2013

National Cupcake Week was launched in 2009 by British Baker magazine, with the aim of encouraging craft bakers, cafés, delis, coffee chains, convenience stores and supermarket in-store bakeries to celebrate the diversity and fun of the hugely popular cupcake, and to benefit from increased sales.

Running from 16th-22nd September 2013, the week encompasses branding and point of sale, co-ordinated events, competitions, social media, PR and national media targeting to increase awareness around the event.

The event offers sponsorship opportunities for companies targeting cupcake makers and has very successfully captured the imagination of the trade and public alike, eliciting an enthusiastic response.