Marketing Manager - Exhibitions, (UK Office)

William Reed Business Media is a leading B2B publisher with an extensive range of high-quality, award-winning products serving the UK food and drink industry in the grocery, retailing, drinks, hospitality and food manufacturing sectors.

William Reed Business Media is a leading B2B publisher with an extensive range of high-quality, award-winning products serving the UK food and drink industry in the grocery, retailing, drinks, hospitality and food manufacturing sectors.

We currently have a position for a Marketing Manager to join our Exhibitions team.

Our exhibitions department is a progressive and growing area of the business. The shows are market-leading events and are well respected in their sectors, our exhibitors find them an invaluable networking opportunity where they can meet the entire industry.

The responsibility and focus of a Marketing Manager is to develop marketing strategies including digital marketing strategies, to meet agreed company objectives, in order to deliver consistent promotional communication to ensure that the right quality and quantity of visitors and exhibitors attend the event.

Duties include:

Planning

• Writes clear marketing plans with timelines and ensures they are kept up to date and actioned within deadlines
• Initiate market research
• Propose and implement ideas to enhance the profile and profitability of products

Internal relationships

• Liaise and co-ordinate activity with the operations, sales, ad production, multi media and publishing teams as relevant
• Devise ex prom plans in conjunction with show manager/event director and excute accordingly

Market Knowledge

• Read WRBM and 3rd party publications relevant to the market
• Engage with the market and effectively utilise and share knowledge across the team
• Demonstrate full product knowledge and effective use of this knowledge in ex prom and vis prom activity
• Successfully target the key visitor groups

Skills & QUalifications

• Budget management
• Attention to detail
• Copywriting
• Monitoring key measures
• Problem solving
• Prioritising and time management
• Hitting deadlines
• Well organised
• Works well within teams
• Planning and reporting
• Negotiation skills
• Strong communication skills
• Ability to foster and develop key relationships

Benefits include:

• A contributory pension scheme.
• Life Assurance.
• 25 days' holiday (pro rata).
• Discounted gym membership.
• Free car parking.
• Free shuttle service to/from Three Bridges station.
• Season ticket loan – on successful completion of probationary period.